HUGO Man

The iconic fragrance

Liam Payne for HUGO Man fragrance Liam Payne for HUGO Man fragrance
HUGO Man fragrance bottle for spring summer 2020 HUGO Man fragrance bottle for spring summer 2020
A fresh burst of confidence
HUGO Man

HUGO Man is a fragrance for those who dare to live their dreams. Its signature ingredient – crisp green apple – is mixed with vibrant herbal aromas and smoky forest scents to deliver a boost of confidence with every spray.

HUGO Man fragrance with ingredients HUGO Man fragrance with ingredients
The original HUGO fragrance

HUGO Man represents the drive to pursue every aspiration. The fragrance is captured in a signature flask-shaped bottle, a minimalist design that has become an icon over the past 20 years.