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An Eventful Year

An Exclusive Glimpse at Our 2024 Member Events

BOSS Fashion Show BOSS Fashion Show

BOSS FASHION SHOW

Nine customers and plus-ones experienced the BOSS Spring/Summer 25 Fashion Show at Milan Fashion Week.
HUGO BOSS Tour De France HUGO BOSS Tour De France

Tour de France

Two members from Austria and their guests witnessed the final stage of the Tour de France in Nice, courtesy of BOSS.
Boss Bali House Boss Bali House

BOSS HOUSE BALI

A member from Mexico and their guest enjoyed a stay at BOSS House in Bali – our luxurious Indonesian retreat.

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DISCOVER THE WORLD OF HUGO BOSS

BOSS Live Shopping event BOSS Live Shopping event

Be the first to know

Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.
BOSS tennis event BOSS tennis event

Invitations to Events

Our members are regularly invited to special store and brand events.
Personal shopping and styling Personal shopping and styling

Personal Shopping & Styling

Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.
Alterations service Alterations service

Alterations Service

Our members receive one free standard alteration to online or offline purchases.

THE NEXT STEPS

01

Sign up for the HUGO BOSS EXPERIENCE program.
02

Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
03

Come back to the page regularly to see which of our members' benefits are currently live.
BECOME A MEMBER NOW

Head to your nearest store and register to become a member today.
HUGO BOSS Store interior HUGO BOSS Store interior

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