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An Eventful Year

A glimpse at our 2025 member events

BOSS OPEN event BOSS OPEN event

Stuttgart semi-finals

Four members secured exclusive access to the semi-finals of the prestigious BOSS Open.
HUGO BOSS Tour De France HUGO BOSS Tour De France

Tour de France

Three members and their guests from Germany and Austria witnessed the Tour de France in Paris.
BOSS Fashion show event BOSS Fashion show event

BOSS Fashion Show

Ten members and plus-ones experienced the BOSS Fashion Show at Milan Fashion Week.

DISCOVER THE WORLD OF HUGO BOSS

My HUGO BOSS REWARDS My HUGO BOSS REWARDS

Unlock Rewards Promotion

Reach your chosen spending goal when shopping and unlock exclusive rewards.
Exclusive products for HUGO BOSS Experience members Exclusive products for HUGO BOSS Experience members

Members' Only Products

Register now and unlock your chances to purchase exclusive products, available to members only.
BOSS Live Shopping event BOSS Live Shopping event

Be the first to know

Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.
BOSS tennis event BOSS tennis event

Invitations to Events

Our members are regularly invited to special store and brand events.
Personal shopping and styling Personal shopping and styling

Personal Shopping & Styling

Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.
Alterations service Alterations service

Alterations Service

HUGO BOSS EXPERIENCE Members get one free standard alteration at participating retail stores.*
HUGO BOSS Private Sale exclusive for members HUGO BOSS Private Sale exclusive for members

Private Sale

Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.

THE NEXT STEPS

01

Sign up for the HUGO BOSS EXPERIENCE program.
02

Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
03

Come back to the page regularly to see which of our members' benefits are currently live.
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