Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.
Invitations to Events
Our members are regularly invited to special store and brand events.
Personal Shopping & Styling
Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.
Private Sale
Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.
A glimpse at our 2026 member events
A Summer Odyssey WITH BOSS
24 top customers from across Europe joined BOSS for 48 hours in Cape Sounio, Greece for an opulent odyssey of sport, leisure, and style – from dawn until dusk.
ACTIVE DAYS
Guests spent self-determined mornings in functional BOSS athleisurewear engaged in wellness and sporting pursuits, and afternoons relaxing poolside.
AN ELEGANT EVENING
An inspiring, sophisticated evening in elevated BOSS tailoring and smart cuts – from poolside drinks, to dinner with views of the Temple of Poseidon.
BOSS Fashion Show
We invited 10 top members and their guests to attend the BOSS Fall/Winter 26 fashion show during Milan Fashion Week.
Fashion Show Lunch experience
Attendees enjoyed lunch at the Michelin-starred Ristorante Berton: a fine-dining take on traditional Milano fare.
Evening Event
They spent the evening at BOSS Store Corso Matteotti with cocktails, hors d’oeuvres, and DJ sounds, shopping member-exclusive "see now, buy now" styles from the runway, and took home a personally engraved BOSS fragrance.
THE NEXT STEPS
01
Sign up for the HUGO BOSS EXPERIENCE program.
02
Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
03
Come back to the page regularly to see which of our members' benefits are currently live.
BECOME A MEMBER NOW
Head to your nearest store and register to become a member today.
