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BOSS Fashion Show

BOSS FASHION SHOW

Nine customers and plus-ones experienced the BOSS Spring/Summer 25 Fashion Show at Milan Fashion Week.

HUGO BOSS Tour De France

Tour de France

Two members from Austria and their guests witnessed the final stage of the Tour de France in Nice, courtesy of BOSS.

Boss Bali House

BOSS HOUSE BALI

A member from Mexico and their guest enjoyed a stay at BOSS House in Bali – our luxurious Indonesian retreat.

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My HUGO BOSS REWARDS

My HUGO BOSS REWARDS

Reach your chosen spending goal when shopping and unlock exclusive rewards.

Exclusive products for HUGO BOSS Experience members

Members' Only Products

Register now and unlock your chances to purchase exclusive products, available to members only.

BOSS Live Shopping event

Be the first to know

Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.

BOSS tennis event

Invitations to Events

Our members are regularly invited to special store and brand events.

Personal shopping and styling

Personal Shopping & Styling

Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.

Alterations service

Alterations Service

HUGO BOSS EXPERIENCE Members get one free standard alteration at participating retail stores.*

HUGO BOSS Private Sale exclusive for members

Private Sale

Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.

Lee Min Ho in BOSS new collection

Promotions and Raffles

Participate in exclusive promotions and raffles throughout the year, available only to our members.