Immerse yourself in the full loyalty experience

HUGO BOSS XP

01. collect tokens

Engage and shop both online and in stores to collect BOSS XP and HUGO XP tokens. These coveted digital collectibles unlock exclusive access to the best of BOSS and HUGO.

02. Unlock tokens

After acquiring a BOSS XP or HUGO XP token to your collection, you can then unlock them. To get you started, we have gifted you two 'Welcome' tokens to be unlocked straight away.

03. Redeem tokens

Once unlocked, BOSS XP and HUGO XP tokens can then be redeemed for bespoke rewards. Each token unveils its own unique reward, from exclusive vouchers and curated gifts to unforgettable experiences.

MEMBERSHIP LEVELS AND BENEFITS

Members can progress through the program’s four levels by collecting status points based on purchases made on hugoboss.com, and in participating stores. Each level unlocks an exclusive set of benefits. CLICK HERE to view Terms and Conditions of all benefits.

Level 1 Bronze 0-499 Points

1x Alteration Service

Personal Styling

Birthday Surprise

Access to Prime Tokens

Return without Receipts

Early Access to Sales

Member-Only Products

Level 2 Silver 500-2,499 Points

2x Alteration Service

Personal Styling

Birthday Surprise

Access to Prime Tokens

Return without Receipts

Early Access to Sales

Member-Only Products

1x Repair & Re-Wear Service

VIP Hospitality

Level 3 Gold 2,500-9,999 Points

Unlimited Alterations

Personal Styling

Birthday Gift

Access to Prime Tokens

Return without Receipts

Early Access to Sales

Member-Only Products

2x Repair & Re-Wear Service

VIP Hospitality

Free Express Shipping

Priority Customer Service

Exclusive Products

Special Events

Level 4 Black 10,000+ Points

Unlimited Alterations

Personal Styling

Exclusive Birthday Gift

Access to Prime Tokens

Return without Receipts

Early Access to Sales

Member-Only Products

Unlimited Repair & Re-Wear Service

VIP Hospitality

Free Express Shipping

Priority Customer Service

Exclusive Products

Special Events

Global Top Member Events

Global Concierge

Race in Singapore

One lucky UK member plus guest enjoyed a stay in Singapore and tickets to a motorsport experience.

BOSS FASHION SHOW

Nine customers and plus-ones experienced the BOSS Spring/Summer 25 Fashion Show at Milan Fashion Week.

Tour de France

Two members from Austria and their guests witnessed the final stage of the Tour de France in Nice, courtesy of BOSS.

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I am already a HUGO BOSS EXPERIENCE MEMBER. What status will I have as a HUGO BOSS XP member?

At the launch of the program, you will be assigned points and a member level based on your purchase history with BOSS and HUGO over the past 12 months.

Where can I see my current membership status and benefits?

You can log in to the HUGO BOSS app and review your membership level, points balance, available benefits, and token collection on your membership dashboard.

How can I earn a token?

You can collect and unlock BOSS XP and HUGO XP tokens by engaging with BOSS and HUGO – via store visits and product purchases. Your tokens and their status can be found in the HUGO BOSS app. Complete the actions required to earn a token. You can then unlock it and virtually explore what it contains. You can then use this token to redeem its reward. Note: keep checking the app, as tokens and their rewards may take a short time to appear once unlocked and claimed.

Now that I have unlocked a token, how can I claim my reward?

You can claim your reward after unlocking the corresponding token by performing the actions of each specific token detailed in the token description. Once a token is unlocked, open the HUGO BOSS app, view the respective token and you will be able to redeem your reward by tapping the CLAIM REWARD button.

What is the technology behind HUGO BOSS XP?

HUGO BOSS XP is powered by Web3 and other cutting-edge technological innovations. At its core, it utilizes blockchain technology—a revolutionary type of database system that enables secure and transparent sharing of information. This means we handle all the complex Web3 technicalities, allowing you to effortlessly enjoy all the perks of our membership program.

What this means for you:
- Enhanced Security and Trust: Thanks to blockchain, you can rest assured that your membership is secure, and your benefits are transparently managed, offering a trustworthy experience.
- Personalised and Exclusive Experiences: Your membership and tokens grant you access to bespoke experiences and offers, curated to match your unique style preferences.
- Simplicity and Ease of Use: We take care of all the blockchain technology intricacies, so you can seamlessly enjoy all the membership benefits without needing to navigate any technical hurdles.
- Innovative Engagement: Join a community of fashion enthusiasts who, like you, appreciate the blend of the latest technology with the luxury of world-class fashion offered by our brands BOSS and HUGO.

In essence, HUGO BOSS XP is designed to enhance your connection with our brands through a secure, personalized, and innovative loyalty experience.

Do BOSS or HUGO purchases made in other countries earn me HUGO BOSS XP points and contribute towards my level progress?

BOSS and HUGO purchases made in participating HUGO BOSS XP countries will earn you points and contribute to your level progress. Participating countries currently include: UK, Germany, France.

Where can I see the overall FAQs?

All the Frequently Asked Questions can be viewed here.